Drew Barrymore is expanding her fabulously eclectic empire. The actress, director, writer, producer, vintner, and beauty mogul is now adding publisher to her extensive résumé. Barrymore is launching Flower Press, a print magazine that she says will be published semi-annually to start.
In an interview with Adweek, Barrymore discussed her inspiration for diving into the magazine publishing world: “I’ve always loved working on Flower Beauty, especially having two girls, because it’s beauty, messaging, empowerment, creative, and all about girls, so that’s been very romantic. I wanted to step away from movies to do different things and have more time to be with my kids. Now I feel like I’m getting back to an old self that is inspired and collected globes and wrote on typewriters. I read The New York Times every day. I’m a paper girl. I can’t do a website or an online magazine.”
This week, as she shared in a series of Instagram posts, Barrymore took to the New York City subway system in a fantastic rainbow-colored Paule Ka dress and handed out copies of the launch issue to commuters. She noted that not every subway rider was interested in getting a free issue, but she took it all in stride.
Barrymore intends to be very hands-on with Flower Press and hopes to incorporate content and advertising in unique ways. “This was all me and my girlfriends,” she said of the launch issue’s ads. “My girlfriends are graphic artists and copywriters. I’m a writer and a photographer. That’s me taking the picture on the cover.”
Beyond Flower Press, Barrymore will soon be shooting the second season of her Netflix series, Santa Clarita Diet, which she calls “one of the funnest, most liberating parts I’ve gotten to play.” She also has her Flower Beauty line of cosmetics, her production company Flower Films, and Barrymore Wines. Her book of essays, Wildflower, was published last fall.
With Barrymore at the helm, Flower Press is sure to be fun, colorful, and full of life.