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Lifestyle / Technology PopWrapped | Lifestyle

Facebook Is Losing Users To Snapchat

Roxanne Powell | PopWrapped Author

Roxanne Powell

Staff Writer
08/24/2017 6:40 pm
PopWrapped | Lifestyle
Facebook Is Losing Users To Snapchat | facebook
Media Courtesy of mobyaffiliates

Remember the days when classmates stopped each other in the halls to ask if you had a Facebook page? Remember those first few days when everyone and their dog sent you a friend request? According to Business Insider, Facebook's days as the must-have social media platform may be numbered

A study by eMArketer predicted that Facebook use among the teenage demographics of the United States and the United Kingdom would drop between last year and this year. Apparently, "teenagers really do think Facebook is less cool than Instagram and Snapchat."

"Monthly users ages 12 to 17 will fall 3.4% to 14.5 million people this year, the study said, an accelerated decline from the 1.2% fall in 2016."

But Facebook owns Instagram, so that's good news for the social media giant, right? Possibly. However, teenagers are also turning to Snapchat, which may yet overtake both Facebook and Instagram by the end of the year.

"Outside of those who have already left, teens and tweens remaining on Facebook seem to be less engaged — logging in less frequently and spending less time on the platform," Oscar Orrozco, eMarketer analyst, said.

While Facebook is still a large part of the social media scene, users are linked to a ton of other platforms. Apart from Instagram and Snapchat, there's Reddit, Discord, and Twitter, to name a few.

According to The Street, eMarketer's study also predicts an age bump for Snapchat by the end of the year. This means the average age of users will grow from 12-17-year-olds to 18-24-year-olds.

Orozco went on to say that Snapchat and Instagram speak to younger demographics because the platforms "are more alligned with how they communicate--that is, using visual content."

According to Today, teenagers are logging on less frequently or skipping Facebook in favor of other platforms because of privacy settings. Some are even doing it because their parents created a profile.

Have we finally outgrown Facebook?


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