Things are changing over at MTV. What was once a station dedicated to music has famously drifted away from that, and, while there are no plans to do away with their scripted series and reality programs any time soon, they are pursuing a new direction described as “a return to youth culture” by VH1 and Logo president Chris McCarthy.
“The big theme is really for MTV run back into youth culture — where we really made our mark. We are looking for talent to help us find the stories that will resonate in that culture.”
This new direction is thanks to McCarthy’s new control over MTV. He’s assembled a team of executives to oversee a new program that will focus on more unscripted content overall. While fan-favorites such as Teen Wolf, The Shannara Chronicles and the upcoming War of the Worlds TV series will remain as part of the regular schedule, the goal is to reintroduce music television and personalities back into the roster.
“Music should be a natural element of everything we do,” McCarthy said on this change. “It shouldn’t be isolated into one half-hour a week. Everything we do should be threaded with music and music talent.”
The unscripted projects team is being led by Nina Diaz with the goal of increasing the amount of “fun, loud characters,” a need that the team feels is being fueled by the current political climate. The idea is that things outside are so serious that audiences need to relax with something humorous.
There is also a plan to work closely with Paramount Pictures to develop more feature films that can be co-branded with MTV, as well as other popular channels like Nickelodeon, Comedy Central, BET and the Paramount Network.
Can’t wait to see more music on MTV? Did your favorite scripted series not make the cut? Let us know in the comments section!