According to a report by The Independent, a device that has been referred to as “the most reliable phone ever made”, the Nokia 3310, is about to be re-released for a new generation.
The 3310, which was originally released in 2000 and could be purchased for $150.00, was well-loved for its extraordinary battery life and its status as the only phone (at the time) that could play mobile games like Snake. The Nokia 3310 also earned a reputation for having a nearly indestructible body, as it rarely, if ever, cracked or chipped under pressure or if dropped. Its renowned durability even prompted several videos where the phone is crushed by a hydraulic press.
Now, the mobile phone that arguably started the multi-device craze is being re-released by Finnish tech company HMD Global, which currently owns the exclusive rights to Nokia devices. According to a leak by Evan Blass, the new Nokia will be available for purchase for about $70 and marketed to nostalgic individuals as an affordable and durable secondary phone alternative to the fragile and expensive smart phones of today.
Original Nokia 3310s are still available for purchase on Amazon, though only through the secondary marketplace rather than from the company itself. Certain Amazon listings include features such as a digital clock, calculator, the ability to set alarm-based reminders, and several digital games including Bantumi, Pairs II, and Space Impact in addition to Snake. The 3310 was the first phone to utilize such features.
After spending several years struggling to compete in a market dominated by flashy smart phones, Nokia eventually sold their company to HMD, who plan to re-release the original 3310 in addition to three new smart phone alternatives, the Nokia 3, 5, and 6, at Mobile World Congress 2017 later this month. HMD’s Nokia branded smart phones are being marketed as more affordable versions of the popular cell phone technology available today, though no official pricing or provider plans have been released.