Ben Patton
Senior Manager
Barney’s New York is pushing the envelope for their spring 2014 ad campaign titled, “Brothers, Sisters, Sons & Daughters.”
The campaign is shot by Bruce Weber and features 17 transgender models including Arin Andrews and Katie Hill (read more about them here!)
“I hope that my photographs and films of these 17 new friends, who are transgender men and women, convey the respect I have for them and how I stand in awe of their courage to face the world,” Weber told WWD.
Barney’s The Window released a statement about the campaign that you can check out below:
Arin Andrews, Edie Charles, Valentijn de Hingh, Ashley de la Cruz, Sawyer Devuyst, Peche Di, Dezjorn Gauthier, Trevon Haynes, Katie Hill, Eve Lindley, Niki M’nray, Ryley Pogensky, Ines Rau, May Simon, Ahya Taylor, Maxie Neu, and Gisele Xtravaganza. These seventeen extraordinary men and women, transgender individuals with diverse experiences and unique personal stories, are the faces of Barneys New York’s Spring 2014 campaign: Brothers, Sisters, Sons & Daughters, which launches today exclusively on The Window.
Shot by iconic photographer Bruce Weber in New York City, many were photographed and filmed surrounded by family, friends, and loved ones. By depicting these human connections, Weber was able to represent both the struggles and triumphs a trans person may face in relation to their gender identity. Barneys New York is proud to support the transgender community by telling a few of their incredible stories.
Barneys New York has partnered with two leading voices in the trans community, the National Center for Transgender Equality (NCTE) and the LGBT Community Center (The Center) on the campaign. By bringing the personal stories of these 17 individuals to a national stage, Barneys New York hopes to help break stereotypes and build social acceptance of transgender people—long-standing goals of both The Center and NCTE.
To help further support The Center and NCTE, Barneys New York is pleased to donate 10% of all sales from its 11 flagship stores nationwide and Barneys.com on February 11th to the LGBT Community Center in New York City and the National Center for Transgender Equality. Total proceeds will be divided evenly between the two charities.
Check out the teaser video for the campaign HERE!
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