Courtesy of SiaMusic.net
Kate McHale
Senior Staff Writer
@KateMcHale42
When most artists are promoting a new album, they go onto talk shows, photo shoots, and usually have their faces plastered all over the place.
However, Sia is taking a vastly different approach in promoting her chart topping album 1000 Forms of Fear. She has yet to show her face directly to the camera on any of her appearances. In fact, even in the music video for “Chandelier”, Dance Moms star Maddie Ziegler is front and center during the entire video.
On all of her TV appearances while singing one of her incredible songs, she always has her back to the audience. Not to mention that she has done very few interviews; Sia is truly letting her music talk for her. It’s working so well, in fact, that her album soared to the number one spot on the Billboard charts. Sia couldn’t help but tweet her excitement:
https://twitter.com/Sia/status/489473293028958208
“Worked” is the ultimate understatement!
After she got sick and tired of all the media criticism she published an “anti-fame manifesto” on Billboard, which couldn’t have been said any better: “Imagine the stereotypical … mother-in-law character … criticizing you for an hour straight once a day, every day, day after day.”
She soon took her writing skills and started cranking out hit songs for artists such as Rihanna, David Guetta, Lea Michele, and Beyoncé.
Thankfully, Sia decided to do a second album thanks to some coaxing from her manager Jonathan Daniel: “She’s such a great artist that I just thought it’d be something she’d regret if she didn’t do it. And with the success of her writing, she could think of it as Sia’s revenge.”
Not only did she produce an exceptional album, but she is having such great success in an unconventional way. Daniel managed to negotiate a deal with RCA Records that allowed Sia to forgo the usual promotional hoopla.
Tom Corson, label president, had this to say about the unique arrangement: “Sia is one of the world’s best songwriters and singers. The idea was, ‘Oh, she’ll do stuff, just not in the usual way,’ That was fun for us.”
It’s so refreshing to see an artist who is letting her work speak for itself. But let’s be honest, 1000 Forms of Fear is just so good that people are going to be talking about her songs for weeks to come.
Congratulations, Sia, for not only an incredible album and its success, but for staying true to yourself during the process.
Keep Up With PopWrapped On The Web!
Author
