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What would you do if you were sitting in your favourite coffee shop, sipping on your latte, when all of a sudden a man is telekinetically hoisted up a wall?
Well, that’s exactly what happened at a coffee shop in New York when a male patron accidentally bumped into the neighbouring table, knocking over the coffee of the lady sitting there, and spilling its contents all over her table, including her laptop…. Or was it?
In a stroke of sheer marketing brilliance, the entire scene was a staged prank to promote the upcoming theatre release for the remake of the 1976 horror movie classic, Carrie.
In what could have been a scene from the film itself, actress Andrea Morales unleashes a telekinetic rage and pins stuntman Travis Graves to the wall for his crime against coffee spillage. In keeping with her Carrie inspired performance, Morales then destroys the room with her screams, sending tables and chairs skidding across the floor, pictures flying from the wall and books hurling to the ground.
Michael Krivicka, a representative from Thinkmodo, the viral video marketing company at the centre of the prank, spoke of just how the whole thing came together, “The stunt team had to build a fake wall and rehearse the wall stunt. A separate crew was installing the hidden cameras and setting up a control room downstairs. A third crew was in charge of the props: spring loaded books, motorised tables and chairs, and spring-loaded picture frames.”
A clearly pleased with himself Krivicka then went on to assess witness reactions to what had just unfolded before their eyes, “People screamed, they ran, and some were simply stunned and frozen – trying to process what they just saw. In other words, we basically scared the living hell out of people.”
If the intention of the prank was to get people talking about it and the film, it has certainly achieved its intended goal with even a few celebrities taking to Twitter to comment on the prank, including Glee’s Darren Criss, who commented,
Since it’s posting two days ago, the video has already amassed over 14 million views on YouTube, so if you haven’t already, I urge you watch the video below of the prank in all its magnificent glory.
Carrie opens in theatres across the US on October 18, Australia on November 14 and the UK on November 29.
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