Jenna Boures
Staff Writer
Kate Upton is the new face of Bobbi Brown cosmetics!
When asked why she chose Upton for the honor, Bobbi Brown replied, “I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules. She loves life and that is Pretty Powerful.”
The former Sports Illustrated model is also looking forward to the campaign launch: “I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that.”
Brown’s brand gained popularity because of its natural and timeless color palette. The success of the brand is a testament to Brown’s celebration of female beauty, and Upton’s campaign will continue to promote Brown’s signature congenial style.
Bobbi Brown’s latest campaign will grace cosmetics counters everywhere July 2014. The official ad campaigns are set to launch in national magazines in September.
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