The Trump Administration might not agree with the "evidence of your eyes and ears", but sales of George Orwell's famous dystopian novel are soaring.
In a recent interview on NBC's Meet the Press, Senior White House aide Kellyanne Conway coined the term "alternative facts" when discussing Trump Press Secretary Sean Spicer's comments about the inauguration.
Spicer had stated that the media had intentionally lied about the size of the crowd at Trump's inauguration with "deliberately false reporting" and that the media will be held accountable for their "attempt to sow divisions."
When Conway was interviewed, she did not dismiss Spicer's comments as false and asked that the interviewer not "be so dramatic." Instead, the top Trump advisor said that her colleague was spreading "alternative facts."
The idea of Alt-facts reminded quite a few people about the idea of "newspeak." Newspeak is a concept developed in Orwell's novel, which referenced a language that tried to eradicate personal independent thought that wasn't exactly what the government supported.
University of Cambridge Professor Stefan Collini said that it was a "natural parallel" to think of the 1984 concept and the actions of the Trump administration.
"Everyone remembers 1984 as containing various parodies of official distortions," said Collini. "That kind of unreality that is propagated as reality is what people feel reminded of, and that's why they keep coming back."
According to the book's publisher, Penguin USA, since Conway's comments about alternative facts, the classic novel reached the top of Amazon's best-seller list. There have been at least 75 thousand new copies of the book.
Penguin USA publicity director Craig Burke said that book sales had reached a 9,500 percent increase and calls the increase "hyperactive."