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Current Events PopWrapped | Current Events

Add This To Your Cart: Coca Cola Brings Surge Back

Brittany Jones | PopWrapped Author

Brittany Jones

09/16/2014 6:35 pm
PopWrapped | Current Events
Add This To Your Cart: Coca Cola Brings Surge Back | surge
Media Courtesy of colinnekritz.com/
What a time to be a 90's kid, again! On Monday (Sept. 15), Coca-Cola brought back Surge. The sweet, citrus drink (think Mountain Dew) has not been on the market for 12 years and already sold out on Amazon. The world's biggest beverage company cited the Facebook group Surge Movement as one of the reasons for bringing the drink back. Surge Movement, which has lobbied for the return of the drink since 2011, made the comeback announcement. The drink was exclusively available on Amazon.com in 12 packs of 16-ounce cans, marking the first time Coca-Cola has sold a product exclusively online. The company says the move is a response to a wave of nostalgia for the citrus soda--and also an example of Coca-Cola listening to fans. Coca-Cola produced Surge from 1996 to 2001 with the slogan "Feed the rush." The drink was a response to PepsiCo-owned Mountain Dew. While initial reception to the beverage was strong, it began to fade by early 2000s. However, Surge was not forgotten by the children and teens of the 90's and has been included in every "Things We Love About The 90's" type of list. "We appreciate the enthusiasm we’ve seen from tens of thousands of fans nationwide, and we’re bringing Surge back, in part, because of them," said Wendy Clark, president, sparkling and strategic marketing, Coca-Cola North America, in a statement. "Future plans for the brand will depend on the level of excitement exhibited by fans across the country." The feedback to the re-launch of Surge seems to be very positive. Now that Surge has been brought back, what other product do you miss and would want to see in stores, again?

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