The internet literally went into meltdown when music goddess Adele unveiled the music video for her comeback single, "Hello."
With this new achievement comes more record-breaking feats for the multiple Grammy Award-winner, one of which was set even before the music video was released!
"Hello," as it turns out, is the first ever music video that was shot with IMAX cameras! Who would have known? The music video itself is quite simple, but beautiful nonetheless.
But that is not all; without any flashy special effect, "Hello" was able to dethrone Taylor Swift's "Bad Blood" by becoming the most-viewed VEVO music video within a 24-hour cycle.
It received over 23 million views within hours after its release on Friday (Oct. 23), in contrast to "Bad Blood," which set the previous record at 20.1 million.
And here is the rub: unlike Taylor Swift, who heavily promoted her music video, added a lot of expensive special effects, and roped in a star-studded celebrity cast, Adele hardly did any promotion at all. "Hello" featured sepia toned shots of the singer doing regular things, like making tea, and the only other star involved was actor Tristan Wilds, who played her love interest.
Goes to show how sheer talent alone can overwhelm even the craziest over the top gimmicks.