Rain Varela Staff Writer @Rain_VarelaIn the latest chapter of the war between tech giants, Google has won a decisive victory by being declared the most valuable brand in the world, and by easing out Apple which has held the title for the past three years. This is according to the 2014 BrandZ Top 100 Most Valuable Global Brand ranking. According to the list, Google has grown by 40 percent since the last ranking, and currently has a brand value of $159 billion. Meanwhile, Apple has declined by twenty percent, and has a brand value of $148 billion. Oscar Yuan, VP of Millward Brown Optimor which conducted the research, had this to say:
Apple’s been known for earth-shattering, category-creating, revolutionary products. And I would say just recently Apple’s innovations have been more evolutionary than revolutionary. I think that may have played a little bit in the drop from first to second. Google has been doing just the opposite—they’ve been organizing the world’s information and putting it at your fingertips. Even to things as aggressive as GoogleX—they are making WiFi available globally by putting satellites tied to balloons over the earth, does enormous things for the brand—it’s seen as a making-dreams-come-true-type company, and that certainly helps their brand value. They made a lot of press this year with Google Glass–bringing together the world of apparel with the world of technology—that’s potentially groundbreaking. Google continues to deliver on bringing to consumers and the business world things they’ve never seen before and things they’ve never imagined were possible. That shows in their brand value.Guess that is bad news for Apple’s very loyal fan base. Better luck next year. Keep Up With PopWrapped On The Web!