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Fandom / Television PopWrapped | Fandom

Amazon Signs With Mattel For American Girl Specials

Roxanne Powell | PopWrapped Author

Roxanne Powell

Staff Writer
02/05/2016 12:36 pm
PopWrapped | Fandom
Amazon Signs With Mattel For American Girl Specials | american girl
Media Courtesy of

We all know the American Girl franchise. I personally customized a doll (permanently immortalizing my 9-year-old self) in lieu of buying a doll I knew half of my grade school class would already have.

It made sense at the time...

Although we have grown up, the American Girl company, Mattel, is still making money off of there classically iconic dolls. The companies most recent project calls in the online titan, Amazon. The two companies have signed a multiyear contract, giving Amazon permission to make and stream four American Girl specials.

Amazon Studios also has permission to make multiple seasons of American Girl TV shows.

So far, we only know of three of the four specials. Two of them will feature AG characters from Mattel's BeForever franchise. This franchise includes historical dolls from around the world, and gives each doll three unique stories/books. Another special will feature characters from AG's Girl of the Year line.

While the stories of the original American Girl dolls are still being sold as books, finding the actual doll may require a bit of searching. Mattel has rebranded these dolls as Archived Dolls, making way for their newer, more relevant line. Their BeForever line is "deeply committed to creating engaging characters from the past to inspire and teach girls about our country's rich history," according to a comment on the company's Facebook page.

With Netflix's own line of original content showing no signs of slowing down, Amazon is feeling the pressure to do the same. This new contract with Mattel will expand on its already hefty empire, giving families and young children more ways to interact with the constantly changing American Girl world.

“American Girl resonates strongly with kids and parents alike through its message of self-confidence, adventure, exploration and learning,” said Tara Sorensen, head of kids’ programming for Amazon Studios.

“Amazon Studios has differentiated itself by creating shows that bring more than just entertainment to families,” added Mattel chief content officer Catherine Balsam-Schwaber. “Their focus on creating positive role models that both inspire and educate was an absolute perfect fit with Mattel’s mission of creating purposeful play.”

Previous years have already seen American Girl films that have been met with varying degrees of success. 2008 brought us Kit Kittredge: An American Girl and HBO's An American Girl: Chrissa Stands Strong.

Last year saw an AG Girl of the Year, Grace Thomas (played by Olivia Rodrigo) come to the screen in An American Girl: Grace Stirs Up Success.

The four specials are slated to begin streaming on Amazon Prime video in the US, UK, Germany, and Austria later this year.


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