As we previously reported, Apple has been working on a smaller, lighter iPhone model to replace its clunky "phablet" devices of recent years. Let's face it, the iPhone 6 Plus is a smaller iPad mini.
You're not fooling anyone, Apple.
The company's newest gadget is its smallest and cheapest iPhone ever, the iPhone SE, marketed at $399 and 16GB. Pre-sales for this hot new item will start very soon (March 24, 2016), and the device will officially go on sale at the end of the month (March 31, 2016).
Apple has yet to release its pricing or drop date for the UK.
The iPhone SE will be 4 inches, harkening back to the iPhone 5s of 2013. But unlike the iPhone 5s, this model will have the high tech, 12MP rear camera of the latest iPhone 6s.
The phone will also have a near-field communication (NFC) chip that works with Touch ID in the home button, allowing the user to make hands-free payments with ApplePay.
The iPhone SE will have an A9 64 bit processor and will be available in both 16GB and 64GB. The larger model will be $499.
At the 2015 launch event, Apple executive Greg Jozwaik announced that Apple sold more than 30 million 4-inch iPhones last year.
“Not all consumers favour phablets and larger screens, which have been particularly popular in Asia, and there is still demand for smaller devices,” Thomas Husson, consumer mobile analyst at Forrester said. “It's time to progressively phase out the iPhone 5s and, given slower growth in the high-end smartphone segment, to launch a more affordable device. Expect the quality of the iPhone 6, but in compact form.”
Since Apple first hinted at a newer, smaller iPhone back in May 2015, users thought the 5s might be the answer to their prayers. But the iPhone 5s did not come with Touch ID tech, and so users began to speculate when the new, smaller model might appear. Then we got the iPhone 6c, the "metal cousin" with slightly more sophistication.
Not to be outdone, even by itself, Apple has also announced a smaller iPad Pro, coming it at 9.7 inches. They're also coming out wit new woven nylon Apple Watch straps and an update to the tvOS operating system.
In other news, Apple is meeting the FBI in court tomorrow this week to continue its fight for their users' right to privacy, even at the risk of obstructing government investigations. This goes against a previous ruling which demanded the company allow the FBI access, or a "backdoor," to Syed Rizwan Farook's iPhone. Farook killed 14 people in the San Bernardino shooting last December. However, Apple has said they "would not shrink" from their duty to their customers and clients.
“We built the iPhone for you, our customers, and for many of us it is a deeply personal device,” chief executive Tim Cook said in a statement.
What do you think of the new merchandise? Do you think Apple is doing the right thing in standing up to the FBI?