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Music PopWrapped | Music

Arcade Fire Ups The Ante With New Promo Film For Reflektor

PopWrapped | PopWrapped Author


10/16/2013 4:56 pm
PopWrapped | Music
Arcade Fire Ups The Ante With New Promo Film For Reflektor
Media Courtesy of

Jamie Harsip

Content Editor

Arcade Fire is ready to wow you with their upcoming album, and they aren’t afraid to show it. Reflektor will be the group’s fourth studio album and their first since 2010’s The Suburbs; which launched them into the spotlight and earned them the Album of the Year award at the 2011 Grammy Awards. The Canadian indie group has released a new trailer for the album, following a summer of viral marketing. The clip contains audio from the track “Afterlife,” a previously unheard track off Reflektor, and some pretty awesome visuals. [youtube=] The footage is from Arcade Fire’s recent trips to the island nations of Haiti and Jamaica. The video comes a month after their previous promo video, which featured a number of A-list cameos, dropped. That one included no less than three brand new tracks, in addition to the faces of James Franco, Bono, Michael Cera, and others. In addition to Reflektor, which is set to drop on October 29, Arcade Fire has been trying their hand at movie scores. Specifically, the group has provided music for Spike Jonze’s upcoming sci-fi romance, Her. Jonze and Arcade Fire have previously collaborated twice – once when the band provided music for the first trailer for Jonez’s Where the Wild Things Are, and again when the director worked on a short film to go with the group’s album The Suburbs.


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