Since the release of the 3-minute trailer for the new Superman movie Man of Steel came out, The National Association of Theater Owners (NATO) wants Studios to shorten their movie trailer times by 30 seconds. Theater owners are saying that moviegoers are complaining that the trailers are too long and give away too much of what is going to happen in the movie. Studios, however, feel that the need all of the 3 minutes to get the message they want across to the audience.
30 seconds is actually a good chunk of time when it comes to movie trailers and the 30-second difference can make an impact on what we see in the trailers. Yes, having shorter trailers could give less of the plot away to moviegoers, but it might affect people’s choices on whether they want to see that particular movie or not.
We have to remember that the trailers are there to show us things that happen in the movie to make us excited to see that movie. If the trailers do get shorter we might have to watch more of them before a movie to make up the time difference.