The Creative Director Jessica Jung of fashion label, BLANC & ECLARE, recently released a short Youtube video showcasing her stunning minimalist denim line inspired by some of the world’s most breathtaking beaches.

https://www.youtube.com/watch?v=LGj8n2oPEnY&h=500

If there is one common theme the video and collection both share, it’s that of simplicity– a reflection of the designer’s own classic down-to-earth style. Staying true to the brand’s philosophy of “less is more,” it incorporates the daily staples of shirts and jeans into a refreshingly modern aesthetic, making it relevant despite some of this year’s summer trends.

Before the line was available to the public, Jessica notably stated in a Marie Claire interview this year that “denim was definitely not an easy field,” and how she carefully considered how her jeans in particular would look on the consumer. Based on the results, she has gone above and beyond her expectations, creating a line that is not only appeasing to the eye, but challenges the user to rethink his/her own sense of style.

In addition, Salon by Surrender, a sibling boutique of Surrender and the carrier of brands such as County of Milan, Off White, and Christian Dada, will be the first store in Asia to launch the new collection with the chance to meet Jessica Jung herself on August 27, 2015. To find out more, click here!