'I like my women like I like my coffee. In the butt!
- The Movie.
Yes, it's happening.
Lionsgate is developing a movie based on the video game Borderlands, produced by Avi and Ari Arad.
Borderlands is a role-playing FPS launched six years ago from the team at Gearbox Software and has sold over 26 million copies, including 8 million this year. No wonder Lionsgate are interested.
The hugely popular - and in this writer's eyes, frankly brilliant - series is based around the front of a sci-fi universe known as Pandora, that's been abandoned by a mega-corporation prior to where the game starts.
Lionsgate made a major push last year into video games when it named Nerdist Industries CEO Peter Levin as president of interactive ventures and games.
“Part of our strategy in entering the game space under Peter Levin has been to source new brands with built-in audiences that will translate into great films and television shows,” said Lionsgate Motion Picture Group Co-Chairs Rob Friedman and Patrick Wachsberger. “The ‘Borderlands’ games don’t pull any punches, and we’ll make the movie with the same in-your-face attitude that has made the series a blockbuster mega-franchise.
Lionsgate has emerged as a major creative force in the global marketplace with an incredible portfolio of brands; our partners at Gearbox have pioneered and cultivated an iconic property; and Avi and Ari Arad are two of the most successful producers of action franchises,” Take-Two Interactive Chairman and CEO Strauss Zelnick said. “This alliance is ideally positioned to create a bold, provocative, no-holds-barred motion picture phenomenon that will delight ‘Borderlands” current legions of fans and captivate moviegoers around the world.”
As of now, very little is known about Lionsgate's plan for series, but this is no doubt coming it's to light after the success of George Miller's Mad Max: Fury Road, a huge influence on the Borderlands series, and are now looking for a new franchise as The Hunger Games finishes up this year with Mockingjay: Part 2.