After taking over the world of fragrances and recently entering the world of fashion as a lingerie designer, Britney Spears has another thing in the works. The songstress has now unleashed herprofessional haircare line, exclusively for the European market.
Earlier this month, Britney Spears had a brand-new line of haircare products hitting all Lidl stores. The chain has supermarkets all over Europe and promotional spots have been playing on television for a while. For those who want professionally made hair like Brit Brit, the “Work Bitch” star has brought all kinds of haircare products in store, at reasonable prices. From hair dryers and straighteners, to multi-function stylers and brushes, she seems to have really done a great job providing the ladies with everything they could possibly need.
As it seems, the professional haircare line was meant to be part of Britney Spears’ Femme Fatale era, back in 2011. It is safe to make this assumption, judging from the promotional photos and logos used, as well as “Hold It Against Me” being the soundtrack of the commercial. It was probably scrapped at the time and Lidl has now found a way to put it on the market. Therefore, it is also safe to assume that the entertainer should not be expected to promote the products.
Check out the commercial below and head over at your local Lidl stores to get Britney’s haircare line.