Next time you purchase a box of Honey Nut Cheerios, you won’t only be getting lower cholesterol, but also an exclusive track from R&B crooner, Usher.

On Tuesday (Nov. 11), Usher’s latest single called “Clueless” was made available in specially marked Cheerio boxes in Walmart stores across the United States, according to Billboard.

The single comes from Usher’s prolonged album, UR, and the promotion is following the singer’s commercial, which was released in August and featured his single “She Came To Give It To You.” The commercial features Usher dancing with the Honey Nut Cheerios mascot, Buzz the Bee, discussing health benefits of Cheerios via dance moves.

If this is what Usher has to do to sell albums, then more power to him.

What do you think of Usher’s new way of promoting his music? Check out his Cheerios commercial below.