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Current Events PopWrapped | Current Events

Cadbury Bringing Back The Tiffin Bar After 13 Years

Kristina Atienza | PopWrapped Author

Kristina Atienza

05/21/2016 12:23 pm
PopWrapped | Current Events
Cadbury Bringing Back The Tiffin Bar After 13 Years | cadbury
Media Courtesy of Hawthorn Health

Summer 2016 just got a little bit sweeter with the return of a popular chocolate treat.

After being discontinued in 2003, Cadbury is bringing back the Dairy Milk Tiffin for a limited run this summer only.

"Cadbury Dairy Milk Tiffin was a huge success with consumers," Marketing director at Mondelez International Matthew Williams said. "Consumers have been appealing for its return on social media over the last few years."

For those who don't know, the bar was named after the British fridge cake that originated in Scotland. The bar contains biscuit pieces, dried fruit and milk chocolate.

The original concept was originally launched in 1937, with the first run lasting until 1972 due to poor sales. The product made a return from 1985 until 2003, the second discontinuation of the chocolate was part of Cadbury's major re-launch initiative for Cadbury Dairy Milk. After the demand on social media, Cadbury only saw it appropriate to bring back the Tiffin to places outside of Ireland, the only remaining place that people could get the Tiffin bars.

"We know consumers are looking for new tastes, experiences and texture so, with its classic recipe, we believe this limited edition tablet will deliver an exciting eating experience," Williams also said.

Some of the other examples of the new flavors Cadbury has developed are two new Dairy Milk Medley, which include dark chocolate, fudge piece and berries. The confectioner company also tested out unorthodox chocolate flavors which included kale, wasabi and beetroot. These test flavors are not planned to actually be sold for the public.

Cadbury has been owned by Mondelez International since 2010. It is the second largest confectionery brand, with its headquarters being located in London, providing the sweets to over fifty countries in the world. The Dairy Milk bar has been in production since the early 1900s and has remained a popular favorite over a century later.

The Cadbury Milk Tiffin will be hitting shelves beginning on June 1st.


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