Staff Writertook a deadly turn for the worst last Monday, June 28. 26-year-old Adam Pye was reportedly "completely covered in sand" when his body was found by California Fire crews around 5:30 pm yesterday evening. Pye was digging a giant hole that went down 10 feet before the unstable sand collapsed on top of him. Prior to the arrival of over 30 firefighters to evacuate him from the hole, other beach-goers had tried to free him by using their hands and buckets. Unfortunately, too much time had passed and too little sand had been able to be manually scraped away to make any significant difference as Pye was announced dead on the scene. In a press release regarding the situation, Cal Fire reminded citizens to "...stay away from cliffs, use caution when swimming in big surf and refrain from digging too deeply in the sand." This is yet another potent reminder to stay safe and cautious in all situations. Given the hefty exposure of sand along the Bay Area, an everyday Joe would be hard-pressed to really wrap his head around the idea that the beach could be so deadly in such off-kilter ways. Adam's death should be a learning point for all beach-goers, and our deepest sympathies are extended to his family, friends, and everyone involved in his rescue attempt during this time of loss. Keep Up With PopWrapped On The Web!