Senior Content EditorBillboard. “We built 96 of ‘em, for women, and we’re in the middle of the finishing touches. We’ll have half opened this weekend, and all of ‘em open next weekend. Next year we’ll have men’s, also. If all goes well, we’ll move to 100% permanent in the future.” While Tollett is a man of action, having booked the festival's main talent since its beginning, he cares about the attendees, too. The new facilities are just the first in several steps in Tollett's plan to make the festival a fun place. Not that it isn't already great, am right? But even though Coachella has survived its infancy period and blossomed into a central part of pop music and culture, it still has a few things to work out. Coachella has gone from a foldable weekend getaway to a permanent fixture. After its first official two-weekend event in 2012, Goldenvoice began going through the proper channels to buy the land most fans and artists have come to call home. But Tollett doesn't want to give everything away, focusing instead on the necessity of the toilets. The 2013 event alone brought in $67.2 million (roughly 180,000 attendees). Even without an official interview, we can tell Tollett put a lot of work into making the fan experience more comfortable. But he did share one nugget of wisdom: the true reason why he decided to expand the event to cover two weekends. “With the demand for tickets, it’s obviously a necessity to have the two weekends,” Tollett says. “We’re fortunate that we have two weekends worth of space for all the people that want to go to the show.” Well, there you have it. Coachella started out strong, and has not disappointed since. Goldenvoice's other production, StageCoach festival, takes place the following weekend (April 25-27). Since it is on the same grounds as Coachella. and draws a similarly large crowd, the company was more than happy to sign on the dotted line when purchasing the land. “There’s something in the water this year,” Tollett said of the success of both events. “When we ended up with Luke Bryan, Eric Church, and Jason Aldean, it’s just almost too good to be true how solid that lineup is.” While sales for Coachella are up 59% from last year, Tollett said they will not be planning a third weekend expansion anytime soon. "Two is enough," he claimed, but they will continue "just making sure the festival here is up to its best." If you're one of the lucky folks who attended Coachella this year, be sure to share your stories with us!
Keep Up With PopWrapped On The Web!