RJ
Staff Writer
Colorado Symphony enthusiasts are about to get very lucky, and very high.
Classically Cannabis: The High Note Series, beginning May 23, includes three ‘Bring Your Own Cannabis’ chamber concerts at a gallery next to an enclosed smoking area as well as food trucks, announced the orchestra last Tuesday. The final act of the series will be an orchestral concert at the famous Red Rocks Amphitheater; a place that has previously hosted rock acts such as The Beatles as well as U2.
“Part of our goal is to bring in a younger audience and a more diverse audience, and I would suggest that the patrons of the cannabis industry are both younger and more diverse than the patrons of the symphony orchestra,” said Colorado Symphony CEO Jerry Kern, as reported by The Denver Post. The orchestra will probably feature a brass ensemble, and, as declared by their director of community and media relations, Laura Bond, they are ‘toying with the idea of asking the public what they want to hear’. A couple of other chamber events are named Mississippi Blues Highway and Summer Monsoon. The concert’s snacks, if not the repertoire, have already been thoughtfully picked out.
Recent market research studies have shown that classical music attendance in about 50 states of America has increased by almost 10 per cent in the last three years. This growing popularity has a lot to do with ‘food and drink experiences’, implies the study.
Bond said that Denver is a ‘magnet for the millennial’ and that the orchestra “has a mandate to appeal to this growing population.”
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