Brooklyn, NY has once again offered us a true gem of a musical piece. This time we are gifted with the beautiful video for the catchy new song entitled “Howling” by Cool Company. Produced and mixed with care, “Howling” separates itself from the rest of the pack by choosing to leave the ego at the door, and, instead, embrace a bit of social aware vulnerability. Choosing to keep the video artistically black and white was a very effective visual choice:
"'Howling' is an exploration of the desperation of unrequited love.
The video shows the loneliness and haunting beauty of the song by juxtaposing the cold wilderness with Cool Yan's intimate vocals."
As the lead video and single for the inspired Summer Daze EP, “Howling” is a great way for the very talented Cool Company to introduce themselves to their new fans.