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Current Events / Technology PopWrapped | Current Events

Costa Rican Village Gets Flooded With Flower Petals For New SONY Campaign

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PopWrapped

@PopWrapped
04/10/2014 8:16 pm
PopWrapped | Current Events
Costa Rican Village Gets Flooded With Flower Petals For New SONY Campaign
Media Courtesy of littlewhitelion.com

Petya Jordanoff

Staff Writer

@PetyaJordanoff 

If your day involves eight million flower petals, chances are you’re living in a small village in Costa Rica! A glorious eruption of vibrantly-colored flower petals has flooded the streets of the village as part of SONY’s advertisement campaign for their new 4K Ultra HD line of TV sets. Perhaps the most shocking thing about this advertisement stunt is these billowing waves of petals--yes, they are real! It took the creative team and the inhabitants of the village more than two weeks to pluck the 8 million flower petals by hand, and in the end it all weighed about 3.5 tons. A British special effects team brought various wind machines to blow the petals around and create the mesmerizing sights in the video. But why does the video need 8 million flower petals? Each petal represents one pixel, totaling the number of pixels on the 4K TV’s screen. The video will be used to demonstrate this new ultra-high-definition screen’s sharp display and color capabilities.

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