Prominent LGBTQ + YouTuber Davey Wavey took the underwear world by storm last year with the release of his DirtyFit collection. Boasting a unique and fashionable design, the underwear has rapidly become a favored brand for many. To promote the line's new Cosmic Collection, Davey Wavey is showing the underwear on real bodies and real people.
While the average promotional campaign for an underwear line tends to feature tight bodies, chiseled abs, and bulging packages, Davey Wavey chose to show his Cosmic Collection on more realistic frames. Working with a variety of body types and a handful of gender nonconforming models, Davey Wavey has created an ad campaign that preaches acceptance and universal beauty.
In a promotional video posted to his YouTube channel the models discuss their experience modeling the underwear. "As a person who's bodied like I am it is empowering because it makes people see that there is no one standard but a multitude that are all beautiful in their own way" one of the models says in a particularly powerful moment.
The visual imparts a powerful message about both body and gender acceptance, one that was echoed by the creator. "Celebrating all bodies" Davey Wavey claimed in the comments section of the video.
Watch Davey Wavey's empowering Cosmic Collection campaign video below!
Sexy underwear and a powerful message! What more could you ask for on a Tuesday evening? It is heartwarming to see the comfort that each model seemed to have in their own body, and the project's final result is beautiful in so many different ways.
Pick up a pair of underwear from Davey Wavey's DirtyFitCosmic Collection HERE! Using the Coupon Code "youtube" saves a cool 15% when checking out. Tempting indeed...
What do you think of Davey Wavey's newest addition to the DirtyFit line? Will you be picking up a pair? Let us know!