The world of fashion is constantly evolving - what was once old becomes new - and it's no surprise that conservative, modest fashion is making a comeback thanks to fashionistas like Wiwid Howat (aka The Girl Beneath the Headscarf), who are paving the way. No longer will the long sleeves and skirts be reserved
for the fall and winter seasons; they are here to stay.
In addition, fashion is extending its
arms to the heart of the Muslim world of hijabs and abayas, both of which are a common staple for Muslim women. The women from the wealthy oil states are often accompanied with pricey handbags, shoes, and attire, thus creating a demand for luxury, designer brands in the process; often these women were wearing such goods with their hijabs and abayas.
According to management consultancy Bain, "the sales of personal luxury goods in the Middle East hit $8.7 billion in 2015 - up from $6.8 billion from the year before. Deemed as "the next untapped fashion market" by Fortune, it makes perfect sense. According to a report from Thompson Reuters, Muslim women alone are expected to spend $484 billion on shoes and clothes in 2019, and designers are already taking note.
Following the likes of DNKY, H&M, Oscar de la Renta, and Tommy Hilfiger, Italian fashion house Dolce & Gabbana is the newest to join the scene. Recently designer Stefano Gabbana proudly shared a picture of the new Abaya collection on Instagram:https://www.instagram.com/p/BANSJCvFWql/?taken-by=stefanogabbana
You can view the collection here.
Each individual piece is made with "sheer georgette and satin weave charmeuse fabric and includes copious
lace details along the hems." Think sheer lace embellishments and the Silician bright, floral details with a dramatic flair - all taken from D&G's Spring 2016 Collection.
When the Abaya collection becomes a hit, as D&G are already among the top 10 luxury markets in Middle East, other labels will follow suit in order to cater to the consumers who live there. Also, this enables Muslim women to have access to a wider selection of clothing.
In an article from Elle last year, the CEO of Haute Hijab, Melanie Elturk, writes, "Brands are finally taking note of what I've been advocating since I've founded the fashion brand Haute Hijab in 2010. [Muslim women] are a thriving, fully-functioning and active segment of society who deserve to be acknowledged and heard."