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Current Events PopWrapped | Current Events

What Could Go Wrong? Doritos Ad Brings Dance To The Super Bowl

Marissa Messiano | PopWrapped Author

Marissa Messiano

03/21/2015 1:02 am
PopWrapped | Current Events
What Could Go Wrong? Doritos Ad Brings Dance To The Super Bowl | Super Bowl
Media Courtesy of Doritos
When you think of the Super Bowl, many popular American “traditions” come to mind: championship football, endless trays of finger foods, and hilarious commercials. But after this year’s Super Bowl, 25-year old New Yorker Alex Pepper is hoping to add dance to that list with his finalist submission in theDoritos “Crash the Super Bowl” ad contest! Since 2007, the Frito-Lay company has issued a Doritos advertisement competition for amateur filmmakers, actors, and producers. The catch? The 30-second spot will be aired during the Super Bowl! As the most-watched American television broadcast of the year, the cost of the average 30-second ad is over $4 million dollars. Doritos has purchased two of these coveted 30-second advertisement spots, but will put the fate of their success in the hands of Doritos fans themselves. The Doritos “Crash the Super Bowl” contest is one of the largest online video competitions in the world. This year alone, Doritos received almost 5,000 entries from nearly 30 countries. The competition is currently in its final stages and has narrowed the selection of videos down (with the help of voting viewers) to find its top 10 ads. These finalists are now competing for a $1 million dollar grand prize and a year-long dream job at Universal Pictures!

Our favorite “Crash the Super Bowl” finalist video? Alex Pepper’s “What Could Go Wrong?” ad!

Alex Pepper is a dancer in New York who has experienced the “dangers” of what happens when you drop your dance partner. He used this life experience as inspiration to create a hilarious Doritos commercial featuring a dramatic twist on his fear as a male dancer. Filmed with a budget of $80 on a rooftop in Queens, NY, Alex Pepper shows off how Doritos can be used as a tool to “get the girl” …as well as its ability to help you cope when your relationship “falls” apart. You can watch the video below:
If Alex Pepper wins the grand prize, he plans to give back to his community and will donate a portion of the money to dance studios and theaters so that they can continue to promote arts education. Alex Pepper recognizes that Doritos is once again taking a very bold move by trusting its fans to create and produce a high-quality, Super Bowl-worthy ad, and he admires the company for their willingness to expose up-and-coming filmmakers. The video was produced with the help of Mark St. Cyr, Kristen Sandler and Sarah Linn Reedy. Two finalist commercials will air during the Super Bowl XLIX broadcast. One will be selected by fan votes at and the other will be selected by the Doritos brand. If you’ve enjoyed Alex Pepper’s ad as much as we have, we invite you to go vote for him here! You can vote once per day per device for the ad of your choice! Voting is open until Thursday, January 29..

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