Ed Sheeran has outdone himself creatively once again.
We all know what everyone assumed about the topic of "Don't", and what famous songstress he was rumored to be dissing. However, if you were expecting him to replay a heartbreaking love affair in his music video for the track, then you don't know Ed very well.
Its metaphorical meaning is open to interpretation, which was undoubtedly his intention, but the literal video features talented dancer Phillip Chbeeb (So You Think You Can Dance, America's Best Dance Crew) during a well-choreographed ascent from rags to riches.
So Sheerios, what do you think? Are you in awe? Entertained? Confused? Check out the music video below and let us know.