Are you a big fan of unique and colorful clothing? If you answered yes to that question, you’ve probably already heard of ModCloth, the online store that not only features truly one of a kind pieces you can’t find in any old store, but is also famous for featuring a wide plus size range, so that their clothes can be worn by women of all sizes. On their website, they even emphasize their truly original look, saying that “ModCloth is the fun, friendly spot for style and decor that’s as expressive and unique as you are! Inspired by feedback from our dedicated community, our exclusive line of apparel is available in a full range of sizes - because we believe fashion is for every body.”
Well, ModCloth is now making waves for more than just their unique selection—customers are buzzing about how the company was recently purchased by Jet.com, which would make it a new member of the Walmart family, as the retail giant owns Jet, having acquired the household goods store back in August.
A message from the ModCloth co-founder, Susan Gregg Koger, went out on March 17 to inform customers of the latest news, saying that this is an exciting opportunity to not only grow the ModCloth brand, but to provide better service to their customers.
“This will give us the necessary resources and support that we need as a business to grow. Growth allows us to reach more women, grow our community, and amplify our message,” Koger said in the email, “Our mission to help our customers feel like the best version of themselves continues. And our commitment to inclusivity continues.”
While the promise for wider range of service is certainly enticing for some customers—I’ve already seen people online wondering if shipping costs will go down—some are finding it hard to ignore that Wal-Mart does not fit with the feminist image Modcloth tends to project. This includes a 2011 case when Walmart was sued for employment discrimination on the basis of gender, and their infamous underpaying of workers. Jezebel.com’s comment section when the news broke was quickly filled with alternative online retailers for those not wanting to give Walmart their money.
What do you think of the changes coming to ModCloth? Will you be looking elsewhere for your clothing from now on?