Just in time to help us with our New Year resolutions, the creative minds behind the Fitbit craze have jumped on the smartwatch locomotive, unveiling the new Fitbit Blaze.
But wait -- what about the Apple Watch (you know you've called it the iWatch at least once!) or the Samsung smartwatch?
According to the main Fitbit website, their new Blaze will help you "get fit in style" with its stylish array of bands and frames, on-screen workouts, PurePulse Heart Rate, and multi-sport tracking. It even has text and calendar functions for when you need to stay connected on the go.
So how is this different from the $350 Apple Watch again?
WIRED is calling the Blaze a "(slightly) slicker fitness watch." It's true that every company on the face of the planet (or those that have the reach and the audience) are making a smartwatch that is more than capable of pairing with Bluetooth compatible technology, but the Blaze is by far the most customizable, with different frames that can be taken on and off its slim hexagonal face.
"Say what you will about the Apple Watch, its swappable bands have become the industry standard. You can wear one band for your workout, and a sleeker leather one when you go out at night. It’s not exactly a stylish device — though Fitbit would like to think it is — but Blaze is at least better-looking than the chunky, clunky Surge. It’s still going to be too big for some people’s wrists, however, and it’s hard to imagine it fitting much more seamlessly into your three-piece suit setup."
Okay, so not everything looks good with a smartwatch strapped to your wrist, but we're almost to that point. The Blaze is by far the slimmest thing on the market, though it's still not the best for your wallet. It has some steep competition in several categories, including design, compatibility, and price.
The current winner and best option if you're trying to save a buck or two is the Pebble smartwatch. It's compatible with Android and iOS at only $80. The downside? No heart rate monitor. If you're looking for that feature, you'll have to go for the $300 Moto 360 Android watch. You'll need an Android app to sync it with your iOS device, but at least you'll be able to measure your pulse.
So while it may not be the cheapest smartwatch on the market, the Blaze is coming in fairly close. It's sleek, customizable, and pretty darned affordable.