Staff Writerfaithfully parodies Cadillac’s hybrid AD in new C-Max commercial. The original Cadillac ELR Hybrid Coupe commercial stars actor Neil McDonough, portraying a rich man. The commercial begins with the ultra-rich man staring at his in ground pool as he ponders why he and other Americans work so hard when people in other countries take month long vacations. He then turns to the camera and give a heartfelt speech as he walks around his expensive home. In the ad, the actor defines Americans as “crazy-driven, hard-working believers” who are able to achieve bold things. He walks out to his brand new Cadillac and says, “It’s pretty simple. You work hard, you create your own luck, and you’ve got to believe anything is possible. As for all the stuff? That’s the upside of only taking two weeks off in August. N’est-ce pas?” Ford confidentially mocked the commercial with its own take by using a real person. The commercial features Detroit Dirt founder, Pasho Murray. Detriot Dirt takes urban waste and turns it into compost. The commercial advertises the Ford C-Max Energi model. It starts similar to the Cadillac ad, but instead of a pool, Pasho is staring at a valley of dirt. The commercial reproduces Cadillac scene by scene. She promotes her own message of green living, but still promotes hard work. The parody ends with Murray unplugging a Ford C-Max Energi hybrid and reciting her own version of the controversial monologue. [embed]http://youtu.be/jAN61QK0aUI[/embed] Ford demonstrates that working hard doesn’t mean buying expensive things. The company validates a genuine woman who created a company to make the world a better place without feeling the need to purchase expensive things.
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