Fox has a movie in the works that is certainly not for those who are indecisive. The Choose Your Own Adventure franchise is making its on-screen debut, as the studio is working on a way to bring audience participation into the movie theater experience.
Using an app called CtrlMovie, the audience will be able to vote on what a character does next during certain points of the movie, a move that will probably entertain some, annoy those who always choose the minority option, and infuriate those who simply want phones out of the theater all together.
Of course, part of the appeal of the Choose Your Own Adventure stories was being able to mess up, go back some steps, and try again. While it is certainly a new experience, it doesn’t seem like it will live up to the experience of reading the books. Then again, maybe it doesn’t need to. It certainly would be interesting to discuss a movie the next day with people who got to see different versions of it.
No word yet on pricing or release dates—though paying to see a movie where none of your options were selected or the outcome wasn’t satisfactory could definitely sour spending money on a ticket for next time—but Fox did give a sneak peek at the experience to the attendees at CinemaCon. You’re given only a few seconds to vote on how a character responds to a situation, with different choices having different consequences throughout the storyline.
Do you think this is a bold new direction for the movie-going experience, or will be voting to pass on this completely? Let us know your thoughts!