“This is one image. This is one moment. This is one statement.”
Lady Gaga dispels any notion that the cover for her new single, ‘Applause’ set for worldwide release on August 19 is an indication of the visual direction for the upcoming album. August 19 is the same day you can pre-order the long awaited new album ARTPOP which is to be released on November 11. In a recent interview, when asked about what to expect regarding the course of fashion for ARTPOP Gaga manages to answer without really answering. Instead Gaga uses the question as an avenue to address the idea of ‘defining’ her through her visual style and basically telling us to stop trying to label what she does, the music, the visual elements, the fashion- her. According to Lady Gaga, she isn’t one icon, but rather every icon, with absolutely no restrictions.
“The statement is that I’m not one icon. I’m every icon. I’m an icon that is made out of all the colors on the palette at every time. I have no restrictions. No restrictions.”
The cover, shot by Inez van Lamsweerde and Vinoodh Matadin (who also shot the music video) and selected by Gaga herself, for ‘Applause’ is something to behold. Gaga’s expressionless face covered in vibrantly coloured makeup, smeared craftily in a way that appears deliberate but wild, her hair out of sight beneath a head wrap as she stares into the camera, mouth slightly agape. The effect is that of an interestingly subdued pantomime, sad, ethereal. A cover which you could call art, or whatever you like, for it’s your scrutiny that, for Gaga, ‘makes it art’. As for any details regarding the music, Gaga remains vague at best.
“I’ll tell you that it is very fun,” she says. “And that it’s full of happiness, because what I’m saying in the song essentially is that I live for the applause. I live for the way you cheer and scream for me. Give me that thing that I love. Put your hands up, make them touch.” For all we know she could be quoting lyrics. Guess we won’t know until it leaks, I mean, is released.