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Technology PopWrapped | Technology

Google Dances Into The Personal Music Party Buying Music Outlet Songza

PopWrapped | PopWrapped Author

PopWrapped

07/03/2014 5:18 pm
PopWrapped | Technology
Google Dances Into The Personal Music Party Buying Music Outlet Songza
Media Courtesy of TechCrunch
Jenna Boures

Staff Writer @JBoures

Internet behemoth Google recently bought the music outlet Songza to add a more “human” touch to your Internet usage, as reported Techcrunch.com. Unlike Pandora and Spotify, Songza doesn’t rely on mathematics to formulate the perfect playlist. Songza considers the opinions of music gurus and your information to determine which songs would best match your tastes. The streaming service also collects data on “what people like to listen to based on the time of day, the weather, location, and activity, which can be immensely valuable to a company like Google who is looking to seamlessly integrate technology into every corner of your life,” explained Techcrunch writer Jordan Crook. Google released the following statement about the purchase:
“[Songza has] built a great service which uses contextual expert-curated playlists to give you the right music at the right time. We aren’t planning any immediate changes to Songza, so it will continue to work like usual for existing users. Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products. In the meantime, check out their service to find a playlist for any mood you’re in — whether you’re feeling a little mellow or a lot funky.”
Songza currently has 5.5 million users and raised a total of $6.7 million in funding since its creation in 2007. Apple recently purchased Beats Music for $3 million to give users a more personalized experience and Amazon has also launched their own Prime Music. It looks like Google’s move to acquire Songza will keep them in the media platform race... for now. Keep Up With PopWrapped On The Web!

     

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