Google Voice users are getting tentatively excited because a big update is about to be released. It hasn’t been revealed what upgrades we can expect, and, because of a mishap, the download link for the upgrade was made available before it was ready for users. An upgrade banner appeared, saying “The new Google Voice is here. TRY NOW,” but, when this banner was clicked, the page simply refreshed and nothing was changed. This further reflects what TechCrunch refers to as Google’s disorganized communication apps strategy. “The company has a number of communication products, which seem to be in a constant state of flux," they said.
Still, users are encouraged by this sign of progress, as there was concern about it being abandoned all together. Why is this such a big deal? Well, let’s just say it’s been a while since Google Voice got any serious attention. The last major update was in 2015, and the mobile app hasn’t been updated since early 2016.
Up until this point, anyone truly interested in voice calling apps were looking into alternatives, such as Burner or Listen. Start up companies thrived on this by focusing on mobile apps, and the lack of updates on Google’s end has resulted in the company falling behind. The interest in Google Voice is that it’s free, making it appealing for outbound calling.
Google has declined to give more information about the oncoming update, but they have confirmed that an update will be on its way soon. In addition to the Google Voice news, the company has also shut down the API of Google Hangouts, as they are heading toward an enterprise focus instead of a consumer-based one.
Are you a Google Voice user? What do you hope to see in the oncoming update? Let us know in the comments below!