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Movies / Celebrities PopWrapped | Movies

Gravity Soars At The Box Office, Smashes October Records

PopWrapped | PopWrapped Author


10/08/2013 4:15 pm
PopWrapped | Movies
Gravity Soars At The Box Office, Smashes October Records
Media Courtesy of

Kay Ziegler

Staff Writer

Movie goers had their eyes on the skies this weekend when they went to see the first national-wide screenings of the space odyssey, Gravity. Much mystery surrounded the film, which was apparently a deliberate move by Warner Brothers to create hype and to immolate the mystique of space travel. While early reports were positive, it was hard to tell how the majority would react to a sci-fi drama where only two actors were seen throughout the whole film. So, did it live up to the hype? Did viewers like this move? The answer is a definite “Yes.” In fact, it shattered the record for most tickets sold in October. That honor had been bestowed to Paranormal Activity 3 in 2011 with a $52.6 million opening. Gravity received a hefty $55.8 million in ticket sales. It also surpassed Avatar for 3D ticket sales. To get people flocking to see the film, Warner Brothers (WB) rolled out a major marketing campaign in September. Astutely, they chose to focus on the mystical setting (outer space), as well as the stunning visuals. Furthermore, they sprinkled the ads with bits of the action (tethers breaking and astronauts whirling around in space, for example). That was part one. Part two was WB’s choice to focus on the positive reception from the early screenings (it has a 98% on Rotten Tomatoes, which is amazing). Coupled with the positive feedback was Sandra Bullock; she did countless of interviews to promote the movie. The final part of the campaign was the studio’s claims that, “Gravity was an experience that needed to be seen in a theater—preferably in 3D or IMAX”. It all paid off. The action surely drew male viewers. Sandra Bullock’s role as promoter seems to have brought female fans (women made up an astounding 46% of the audience). I would bet also be willing to bet that George Clooney’s role also piqued ladies interest. Will the film continue to do well? Probably! All signs are pointing that way. Already, viewing is up 32%. It has an “A-” on CinemaScore. Finally, the majority of viewers are over 35, “which tends to be an indicator of long-term playability.” That said, are you ready for a space adventure?


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