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Television PopWrapped | Television

Guinness Beer Takes Advertising To An Emotional Level With Latest Commercial

PopWrapped | PopWrapped Author

PopWrapped

09/25/2013 11:22 pm
PopWrapped | Television
Guinness Beer Takes Advertising To An Emotional Level With Latest Commercial

Stephanie Coats

Lead Events Editor

These days it takes a lot to make viewers watch an entire ad. Guinness’ latest commercial, however, will have you glued to the screen. Part of their “Made of More” campaign, Guinness has constructed a heartwarming commercial that rightfully and wisely waits until the last moment to mention the product. Instead it focuses on the group of young men playing a vigorous game of wheelchair basketball. The Cinema Orchestra’s “To Build a Home” plays poignantly and perfectly in the background. Then the ad’s twist sent a surge of emotion through me. For a commercial about beer, it is particularly powerful. See the ad below: http://www.youtube.com/watch?v=l9D6YNeDoUw http://www.Twitter.com/PopWrapped https://pop-wrapped.tumblr.com http://www.SoundCloud.com/PopWrapped http://www.Facebook.com/PopWrapped http://www.Instagram.com/PopWrapped http://www.Pinterest.com/PopWrapped http://www.YouTube.com/PopWrapped https://pop-wrapped.wordpress.com http://www.PopWrapped.com

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