Looks like there's another commercial that gets viewers feeling emotional. This time, it's for Ariel Laundry detergent.
Ariel Laundry recently released a new commercial for their product and not only does the ad try to subtly convince viewers to use their product, but it also addresses the important topic of gender inequality in the home.
Check it out below!https://www.facebook.com/sheryl/videos/10156510941810177/?pnref=story
This commercial follows the point of view of a grandfather observing his daughter. His daughter gets home from work and immediately steps into the homemaker role of tending to her son, father, and husband's respective needs in the house. The woman then goes about managing to keep up with a phone call, while performing the stereotypical female duties in the house.
The grandfather's thoughts serve as a voice over through the rest of the commercial, as he feels sad to watch how imbalanced it is for his little girl to balance household life with her own career. It ends with the daughter reading the letter from her father saying how sorry he is that she has to do all these things on her own but how he's going to try to make a difference, even by just helping his own wife with the laundry by the end.
The stereotype that the wife is the homemaker is still a prevalent concept in society and the #SharetheLoad campaign is trying to encourage a world where the tasks in the home are more balanced. According to Bureau of Labor Statisitcs, in 2013, mothers spend more than 2 hours per day on household chores while fathers spend only an hour and a half.
The grandfather makes a valid observation that growing up, girls are raised to play house while also learning how to support themselves in a career, whereas boys don't really experience that expectation of responsibility in the home. This point is even emphasized by the fact that the husband is just sitting watching TV when the woman comes home, when he could have easily tended to his son's dirty shirt or got started on dinner.
This ad also plays upon the idea that a lot of the habits people learn start at a young age. Facebook COO Sheryl Sandberg also endorses the message behind this new commercial.
"This is one of the most powerful videos I have ever seen - showing how stereotypes hurt all of us and are passed from generation to generation," wrote Sandberg. "When little girls and boys play house they model their parents' behavior; this doesn't just impact their childhood games, it shapes their long-term dreams."
Even if this commercial just encourages men to help with the laundry, it could easily be a step in helping the family dynamic become more balanced and not relying on a woman to tend to most of the chores of the house. In houses with young children, just a change in the dynamic of a balanced responsibility between parents, could ultimately allow a change in the future of the youth and how they live their lives.
What do you think of Ariel Laundry's latest commercial? Let us know below!