Media Courtesy of nyt.com
In what may be the greatest food related innovation since Doritos got turned into tacos, customers will soon be able to purchase those famous Girl Scout Cookies online and have them shipped directly to their home.
The almost 100 year old tradition of Girl Scouts selling their famous cookies is getting modernized. Beginning nationally in January, Girl Scouts of the USA, the group’s national organization, will be launching “Digital Cookie”
, a high tech enhancement to traditional sales methods. Now not only will scouts be able to sell their iconic cookies in person, but each Girl Scout will have the option of operating an online store, which will only be accessible with an e-mail invitation from the scout herself. There will also be a mobile app allowing Girl Scouts to accept payment for their cookies via credit card and arrange for direct shipments of cookies.
One of the main points of this new initiative is to add to the entrepreneurial education the cookie program offers scouts by introducing them to the world of online commerce. According to Girl Scouts of the USA CEO Anna Maria Chavez, "Digital Cookie is a game-changer for Girl Scouts
, and a quantum leap forward in the evolution of the cookie program, coupling traditional sales activities with an online sales experience that teaches skills like online marketing and e-commerce, all in a digital space that puts an emphasis on learning, fun and safety."
The program seems like a win-win situation. While customers will still need to buy their cookies from an individual Girl Scout, this program seems like a great way to teach young girls relevant skills in a digital age
, increase the nearly $800 million raised in annual cookie sales for the Girl Scouts, and most importantly, make it that much easier to get a hold of like 20 boxes of Thin Mints.
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