Pop powerhouse JoJo is making a bid to return to the public eye after years of struggles with her record label. Earlier this year, the "Leave (Get Out)" siren released her Triangle EP, a three song effort that proves the songstress is still on her game. She got things started by releasing a video for the sultry lead effort "When Love Hurts," and, now, JoJo is back with the music video for the second leg of her Triangle release, "Say Love."
"Say Love" effortlessly combines all the elements of JoJo's classic hits of the past with an updated spin. The emotional power ballad features soaring vocals and an emotional message between lovers. "Say I'm perfect / say I'm pretty / say I'm worth it / but if you really care for me / say love," JoJo proclaims over the track, asking a sense of commitment from her lover. The musician's vocals are as strong as ever, and her message could not be more clear!
After abandoning a traditional storyline in "When Love Hurts," JoJo is ready to for a return to form with "Say Love." The video transports viewers into the lush forests of New England, where the powerhouse vocalist and her man-bunned lover (she named him Hipster Jesus) attempt to come to terms after an argument. Dressed in warm neutrals, JoJo performs the single in a variety of natural scenes.
No field, forest, or glen is enough to contain her emotions, as she and her lover struggle to come to terms with their relationship. Finally, at the end, JoJo's lover returns, and the duo embrace, implying that he finally got things right and indeed said love. As the video comes to a close, the embracing couple look out of a beautiful home on the falling rain outside, providing a sense of intimacy and warmth to their relationship. Good job, Hipster Jesus! You finally made things right and provided an uplifting ending to the gorgeous video!
JoJo exclusively premiered the single's emotional music video yesterday on Buzzfeed, and she explained why the video is a bit of a departure from her vogue-tastic dance offering on "When Love Hurts": "I wanted something to contrast our stylized warehouse from 'When Love Hurts'," JoJo explained. "The song called for something open and intimate, while focusing on the tension of being with someone but not fully being on the same page."
We'd say that she delivers the drama and pain in spades, which makes the ending all the more powerful! What do you think of JoJo's "Say Love" effort? Let us know in the comments!