With news of Gaga debuting “Applause” at the VMAs, Kanye West has the difficult task of stealing back the show from the musical sensation. On Monday, he initiated his attack with the announcement that West will perform “Black Skinhead” live.
The revelation comes as a surprise after West’s crude comments to Spin regarding conventional music ‘business’: “I hate business people. People get on the phone with me and tell me, ‘What kind of business can you do, though? What type of business are you doing? What’s the numbers? How much did you sell? What’s the radio spins? How much shampoo can you sell with your face on it and shit’… Since when was making art about getting rich?”
The debut single from his latest album, Yeezus, stylised as “BLKKK SKKKN HEAD”, premiered its video last week in the form of a gritty and raw, black and white collection of animations. Kanye’s CGI body dances and throws itself around to the song, whilst men in hoods and barking dogs flash up occasionally, adding to the already dark tone.
Yeezus leaked four days before release to mixed reviews from the public but outstanding reviews from critics. The album boasts a “Universal Acclaim” rating of 85% on Metacritic whilst fans scores have been significantly lower, upset by the record’s lack of promotion and aggressive sound.
This will be the 36-year-old’s 7th VMA appearance matching the previous record set by Madonna for most performances over time. This year’s show is set to be held at Brooklyn’s Barclays Centre and will be aired on August 25th, on MTV.