Staff WriterKickstarter campaign. Burton is working on a web-based Reading Rainbow which can be used both at home and in the classroom for free. This program will promote childhood literacy and will make the lessons from the show accessible to all. Burton had a goal of raising a million dollars and, in order to do this, put up a number of items to give away simply for donating. And it WORKED! In less than half a day, Burton's Kickstarter smashed its goal thanks to the generous contributions of nearly 23,000 donors. That's got to be some sort of Kickstarter record, right? But don't take our word for it (see what we did there?); head over to Burton's Facebook page and see the progress for yourself! You can also see the video Burton created for the campaign below: Keep Up With PopWrapped On The Web!