In the space of less than a year, British singer and songwriter Maddox Jones, former frontman of indie group The Departure, has already released a handful of singles and two EP’s, and been praised by the likes of American Songwriter, SPIN and It’s All Indie. With plenty of industry and real-life experience to draw on, the music Maddox makes is both personal and powerful, able to connect with those who hear it thanks to lyrics that address topics such as love, loss and life in general. His new single “Can’t Wait For The Summer” is one of his strongest releases to date, and PopWrapped are delighted to premiere its video.
Maddox says of the creative process and story to the song: “I wrote “Can’t Wait For The Summer” in February of this year. I was moving house and I found an old 8 track recorder that I used to record with. It made me think of simpler times, spending days writing music and getting lost in romance. I wanted to write a song without limits, a song where my imagination could go anywhere. “Can’t Wait For The Summer” is about the ultimate romance; images of people dancing in the streets, fairgrounds, weddings, afternoons spent listening to Taylor Swift and drinking wine. It was one of those songs that just came to me, once it was written it appeared like a gift to be honest, like the best songs do, a lot of fun!
The recording process had a similar carefree vibe to the writing process. The guitar you hear was played by Dave Crawford and it was the 1st take. I was literally shouting out the chords to him as he played and it just sounded great so we kept it! I then spent half a day with Billy Lockett who really bought the track to life with some synths, extra drums and piano. We basically chucked a load of ideas down and they all seemed to work. Ed Buller – Suede, Pulp, White Lies – who’s an absolute legend in the game mixed the track.”
Asked about the visuals that accompany the track, he adds: “The video was directed, filmed and edited by Rhys Dunstan who was assisted by Jez Rackham. We approached the video the same way as we approached recording the track, no limits! Although, Ironically, there were many limits so we set about creating the illusion of no limits. We hired a green screen, an old triumph and with a bunch of friends made our way to a barn at Jeffries Farm just outside Northampton, UK in a place called Daventry. Me and my co-star Celeste Charles embarked on a journey in this cool car, going everywhere we wanted by way of the green screen – safari, to the beach, anywhere we wanted. Filmed in the same vein as movies like Grease with a bit of Austin powers thrown in, ultimately I want the viewers to smile and just have a laugh when watching the video.”
Give the video for “Can’t Wait For The Summer” a watch below and for more information on Maddox Jones, give his page a like on Facebook or follow him on Twitter and Instagram.
