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Fandom PopWrapped | Fandom

Mattel Promotes Girl Power With New DC Superhero Action Figure Line

Kristina Atienza | PopWrapped Author

Kristina Atienza

03/11/2016 11:58 am
PopWrapped | Fandom
Mattel Promotes Girl Power With New DC Superhero Action Figure Line | Mattel
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One of the worst things growing up as a little girl was seeing practically no cool female superhero toys to play with. It looks like Mattel is looking to change that for little girls everywhere.... From the makers of Barbie, girls will get their own line of superhero action figures with the new DC Super Hero Girls. The line includes DC heroes Supergirl, Wonder Woman, Batgirl, and Bumblebee and even features some popular female DC Batman  Villains like Harley Quinn and Poison Ivy. Despite this new line of dolls coming from the makers of Barbie, these action figures don't have the same look at the famous dolls. These action figures will be half an inch taller than regular Barbie dolls and will have movable joints allowing the characters to be able to kick, punch, leap and fly so that the action is right in your hands. The new line can be found at Target, with possible extensions like more toys, dress up, apparel and accessories for girls to enjoy making their new action figures look even cooler. The action figures will cost around ten to twenty dollars. Girls don't just want to keep having baby dolls and Barbies to play with, they also want to be a part of the action and save the day, too. It's good to see that with March 9 being the 59th anniversary of Barbie's release that the dolls are seeming to still keep up with the times. The idea of action figures for girls seems that the toy industry is finally realizing that little boys aren't the only ones who like superheroes, especially when big name female heroes like Supergirl can be found on a major television network and Wonder Woman is finally making an appearing on the big screen later this month. Mattel was careful in designing this new toy line, even performing research to find out what girls wanted to see in their superheroes. Their research revealed that not only did girls want to see differences in what kind of powers their heroes got, but also not to make them too girly. Mattel toy designer Christine Kim had her team base the toy line off gymnasts, dancers and basketball players to ensure that the toys wouldn't just be pretty to look at, but also to better represent the superhero girls wanted. "We wanted to have this very strong, toned body, but keeping in mind that they are still in high school,  so they are not fully mature yet," Kim said. "But they still look like they can save the day instead of being saved." What female superheroes do you want to see in toy form next?


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