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Current Events / Sports PopWrapped | Current Events

Misty Copeland Proves Athleticism Of Ballet in New Under Armour Ad

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PopWrapped

@PopWrapped
08/03/2014 1:51 am
PopWrapped | Current Events
Misty Copeland Proves Athleticism Of Ballet in New Under Armour Ad
Media Courtesy of NY Times

Margie Patton

Staff Writer

@MargiePatton

Ballet dancers are commonly lauded for their grace, beauty, and artistry, but the athleticism of their performances often gets overlooked. A new ad for Under Armour sportswear featuring American Ballet Theatre soloist Misty Copeland is shifting those perceptions with a focus on Copeland's highly-trained physique and the powerful physicality of her dance. As a young girl's voice reads a rejection letter from a ballet academy Copeland received at thirteen, the video shows slow motion footage of the stunning strength and disciplined precision of  Copeland's moves. The ad ends with the company's slogan, "I will what I want." Watch the ad below for a whole new appreciation of what it takes to be a ballet star. http://youtu.be/ZY0cdXr_1MA Keep Up With PopWrapped On The Web!

       

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