Changes are coming to your Facebook front page: the news feed is being revamped with an all-new algorithm called “Story Bump.” Calling it your “personalized newspaper,” Story Bump ensures that Facebook users will always catch the most “important” stories on their news feed (based on number of likes and comments, as well as recent interactions). It will push stories with the most “likes” to the top of the news feed. These top stories will be listed as “new to you,” regardless of the time at which they were originally posted.
Facebook insists that Story Bump will guarantee posts most relevant to you and your interests will appear at the top of your feed, and things you would not be interested in will be hidden.
“This is no small technical feat,” said Facebook, in their official Story Bump blog announcement. “Every time someone visits news feed there are, on average, 1,500 potential stories from friends, people they follow and Pages for them to see, and most people don’t have enough time to see them all. Now organic stories that people did not scroll down far enough to see can reappear near the top of news feed if the stories are still getting lots of likes and comments.”
Understandably, users are concerned that advertisers (who can buy likes and comments to increase their popularity in Facebook algorithms) will use this new Story Bump feature – which so heavily relies on number of likes – to spam user feeds, automatically bumping advertisers’ posts to the top of news feeds.
Story Bump will be rolled out to Facebook users universally soon.