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Move Over, Harry Potter: Katniss Everdeen Is The New Millennial Mascot!

PopWrapped | PopWrapped Author


06/19/2013 8:59 pm
Move Over, Harry Potter: Katniss Everdeen Is The New Millennial Mascot!

Dani Strehle

Staff Writer

The world’s most beloved bespectacled wizard has finally been dethroned. MTV’s annual generational study, which focuses on the interests of teenagers ranging from the ages of 14-17, discovered that Katniss Everdeen, of The Hunger Games trilogy, has become a more influential role-model because of her “real-world” problems.

Specifically, kids are relating more to Katniss because she suffers from “economic turmoil, global political strife, and natural disasters,” issues that so many of the kids that read Suzanne Collins’ hit series also suffer from. This makes her infinitely more relatable as readers don’t have to battle the world’s darkest wizard on a daily basis like Harry does.

While it makes perfect sense that the issues Katniss faces makes her the more relatable of the two, the fact that the second installment of the movie franchise is set to release in November must be a factor in this cultural shift.

In fact, Harry Potter charges are painfully aware of the diminishing awareness of J.K. Rowling’s mega-hit series; even the new generations of readers seem to have little interest in the boy wizard. In an attempt to revitalize the brand in the US, Scholastic will be presenting new paperback covers for each Harry Potter novel. I sincerely hope this helps peak the interests of young readers. Harry Potter was a huge part of my childhood, and helped to turn me into the voracious reader I am today.

Check out the new Chamber of Secrets cover here, illustrated by Kazu Kibuishi.

Catching Fire will open in theaters this November, while Mockingjay will be released in two parts (a trend that actually began with the final Harry Potter movie, Harry Potter and the Deathly Hollows and was also utilized for the final Twilight movie) in November 2014 and 2015, respectively.


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