Looks like it's time to make sure your Netflix subscription is up-to-date (or get one if you don't have one yet). In 2016, Netflix intends to add twice the original content that it produced in 2015. The streaming service also wants to add 10 new movies and 30 shows for children to its existing line-up of original content.
It has been a long time since Netflix has been simply a service to stream pre-existing television shows and movies (and even longer since they were a mail-order DVD rental service). Shows like Jessica Jones, Orange Is The New Black, and House of Cards have helped Netflix contend with more mainstream television networks for viewership. Netflix can be accessed from over 80 countries around the world, and there are plans to expand service to nearly 120 more by the end of next year.
The challenge Netflix faces when trying to expand into different regions relates to distribution rights for the non-original content it offers. Chief Content Officer, Ted Sarandos, said that plans for expansion "has not been an easy road", mostly because networks and studios license their rights on a regional basis, whereas Netflix is thinking on a global scale.
One way around this potential difficulty, while still offering a variety of programming from which to choose, is to offer more original content. With the critical success of the shows it has produced so far, there is no doubt that this could be an incredibly successful direction for Netflix to take. This would allow them to easily, without any headaches, distribute programming worldwide. As Sarandos said, Netflix original content "is programming people want to watch".
Sarandos was careful to note two areas Netflix does not wish to cover just yet: live news and live sports. He said that while developing their own sports league could be "interesting", expanding into that arena isn't "really what we're chasing".
Netflix, Inc. is currently "killing it like never before" when it comes to stock prices, rising nearly 40% at a time when most tech companies were reporting gains of about 7%. With numbers like that, fan favourite shows and movies to stream, high quality original content, and the promise of more to come, Netflix is poised to have a great 2016.